It might come across as a true platitude, but really and truly, there is nothing better than a good laugh to get you back in shape. As discussed in other sections, laughter and humour reap many health benefits, amongst of which is that of lowering one’s blood pressure, as well as triggering a release and boost in chemical compounds called endorphins, the latter of which are directly related to pain management and a general feel-good factor.
Then, it surely must come as no surprise that people, and businesses, choose to use laughter on the online platform, specifically on social media, to get people and clients to notice them and their brands. This is because, when smiling, people are bound to let their guards down a little, and becoming more agreeable in turn. Ads flood our pages, well-seasoned with puns which attempt to make one snort, putting the viewer in a more responsive position. In the case of businesses, this helps break down the pressures of a hard sell, getting clients to laugh their way to the bank, so to say.
One of the most viral forms of humour to have hit the online platform is without any doubts the ‘meme‘, a term invented by Richard Dawkins. Memes may not make much sense in the grand scheme of things, and may even be seen as a waste of one’s time, perfect only for the seasoned net-surfing couch potato. But they are viral influences for a good reason; memes generate business on the large-scale, are shapers of popular culture, constantly changing and evolving with today’s modern society.
The cultural impact of funny posts cannot be ignored, as we are constantly surrounded by its influences. As long as what is put on social media is carried out in a good, fine taste, humorous posts are a total win, as can be noted with the increase in specific viral stories, pictures, and such twists on the likes of Facebook, Twitter, Instagram, etc.
Memes and Other Examples
Memes range from jokes, funny pictures, viral videos, urban legends, and contagious music, which influence the entire internet population and the way they live. Besides being funny, such contagious posts reap fame and money for the producers, equalling to a rise in fame for many, as such posts are online virtually non-stop.
Who Would Not Love Cats?
World-famous blogger Eric Nakagawa, who is of Hawaiian descent, created the viral cat pictures, the project of which is currently estimated to be around $2 million in value. It displays pictures of various cats, with a catchy, humorous caption, insinuating human-like qualities.
Planking and Chuck Norris
Other viral posts include the ‘planking’ captions, whereby people are pictured lying face down and with their arms at their sides, imitating a plan of wood. Such photos are typically taken on risqué surfaces such as poles, toilets, roofs, vehicle tops, amongst others. ‘Chuck Norris’ jokes hit close to the top of the list of funny, viral jokes. Such jokes draw exaggerations out of Norris’ abilities and endurance. Such claims are usually fairly absurd, which is what in turn makes them humorous.
Y U NO
Another viral example is the ‘Y U NO guy’, first featured on Tumblr and then proceeded to spread across many online social media platforms. It features an annoyed face, sticking his hands outwards and screaming in utter annoyance. Other characters subsequently joined the ‘Y U No guy’, namely ‘Lol guy’, ‘Forever Alone’, ‘Troll Face’, ‘Cereal Guy’ and ‘Me Gusta’, amongst others.